Menu
Marketingsponsorship

Hornets’ turnover continues as new marketing chief departs

The New Orleans/Oklahoma City Hornets are looking to hire their third marketing chief in less than a year following the recent resignation of Tim Hinchey.

Hinchey
Hinchey had joined the Hornets in October as senior vice president of corporate development. He was replacing Tim McDougall, who was hired by the Hornets in February 2005 but left the club after Hurricane Katrina forced the franchise to relocate to Oklahoma City.

Front-office changes for the Hornets have not been limited to the sales department this season. Former general manager Allan Bristow resigned on Oct. 1, and Harold Kaufman, the team’s longtime public relations director, left his job with the club in August.

Hinchey, who worked for the Sacramento Kings before taking the Hornets job, could not be reached for comment. A team official confirmed his resignation, but Hornets President Paul Mott did not return calls for further comment. No replacement has been named.

Hinchey helped the Hornets secure at least $7.5 million in revenue this season through creation of a “Pioneer” sponsorship level for the team. That effort called for getting five companies to pay $1.5 million each for the shared promotion, which provides for presenting sponsor status for the Hornets season.

The Hornets have thrived at the gate since moving to Oklahoma City, averaging 17,930 fans per game at the 19,000-seat Ford Center, up 28 percent from last season’s average at New Orleans Arena. Team officials already have announced plans to play 35 regular-season games next season in Oklahoma, with the balance of their six remaining home games returning to New Orleans.

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2006/02/20/Marketingsponsorship/Hornets-Turnover-Continues-As-New-Marketing-Chief-Departs.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2006/02/20/Marketingsponsorship/Hornets-Turnover-Continues-As-New-Marketing-Chief-Departs.aspx

CLOSE