Publishing Date Jan. 30 Closing Date Jan. 17
Super Bowl XL
With the Super Bowl moving into the Motor City, we will look at tactics the NFL will use to pull in an even larger audience and specific demographics the league is targeting. What steps will the league take to generate even more buzz and to distinguish this year¹s event from previous years? We’ll also look at how sponsors plan to maximize their exposure in Detroit and at the stadium
Publishing Date Feb. 6 Closing Date Jan. 23
The Torino Games
As the Winter Olympics kick off in Turin, Italy, SportsBusiness Journal will look at how sponsors are leveraging their relationship with the event. See how sponsors are trying to stand out above the clutter and reach consumers with a message they hope will last well after the Games have come to a close.
Publishing Date Feb. 13 Closing Date Jan. 30
NASCAR Season Preview
Before the green flag waves at Daytona, we’ll examine how NASCAR plans to market the sport and keep the recent momentum going. We’ll also look at the tactics media and sponsor partners will employ to build on their relationship with NASCAR and generate solid returns. Will we see TV partners incorporate new technologies to bring viewers closer to the sport? Which sponsors plan the most aggressive start to the new season.
Publishing Date Feb. 20 Closing Date Feb. 6
The Demographics: How 12-17-year-olds playing
This is the first of a three-part series studying the demographic trends of sports fans,
This part of this special series will go inside the mind of 12-17-year-olds, a much sought-after demographic. SportsBusiness Journal will study the behavioral pattern of 12-17-year olds and, specifically, how they connect to sports. What are they watching, what are they playing and how do they develop affinities with specific sports? They’re a tough demographic to reach, but the rewards are big for those who can stay on their radar.
Publishing Date Feb. 27 Closing Date Feb. 13
The Niche Sports
The first of a three-part series focusing on key sports not considered to be among the major sports in the U.S.
As part of a yearlong editorial project, SportsBusiness Journal highlights niche sports that have managed to build solid positions for themselves in the shadow of major sports properties. Which sports have had the most success attracting sponsors and fans, and how have they overcome typical challenges such as limited media exposure? Which sports are best positioned to gain mainstream acceptance? From bass fishing to lacrosse, indoor soccer to professional rodeo.
