Media

Ad Tracker: Atlanta Thrashers

10.24.2005

Agency: Blue Sky Agency

Tag lines: Welcome to Blueland, A City Will Become A Nation, andAre You True Blue?

Media: Television spots on Comcast, other male-targetedchannels and programming; radio spots on WCNN 680 the Fan, 99X, Q-100, DAVE FM,Star 94 and other stations; print ads in the Atlanta Journal-Constitution,Gwinnett Daily Post, Marietta Daily Journal, Creative Loafing and ScoreAtlanta; billboards; and a guerrilla campaign in which 250 Blueland flags wereattached to telephone poles in metro Atlanta.

Time line: Began in September 2005 and will run through theseason.

Target: Loyal fans and interested new fans in the 18-54 agedemographic.

Sample ads: Groups of Thrashers players are making epicjourneys through the Arctic to arrive at the arena a la “Lord of the Rings.”

Click Here To View Clip

Editor’snote: Ad Tracker is a feature of SportsBusiness Journal thatshines the spotlight on teams’ local advertising creatives. To share theelements of your team’s campaign, please send information and video to RyanBaucom at: rbaucom@sportsbusinessjournal.com.

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