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Down time for prime time

The following shows ratings through the first four weeks of “NFL Prime Time,” ESPN’s hourlong Sunday night highlight show. The network is in its final season as the NFL’s Sunday night home — NBC picks up the prime-time game starting next fall — and ratings have fallen 17.3 percent since 2003. The program was cable’s second-ranked show in each of the first four weeks that season, but has ranked that high only once so far this fall.

Week
2005 coverage
a rea rating
2004
2003
Change
2004-05
Change
2003-05
1
3.8
3.7
4.9
2.7%
-22.4%
2
3.8
4.4
4
-13.6%
-5.0%
3
3.1
3.4
4.2
-8.8%
-26.2%
4
3.6
3.9
4.2
-7.7%
-14.3%
Season-to-date average
3.6
3.9
4.3
-7.1%
-17.3%
Sources: Nielsen Media Research, Networks, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily, David Broughton, SportsBusiness Journal

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