Media

Ad Tracker: Los Angeles Kings

10.10.2005

Agency: L.A. Kings’ marketing department

Tag line: Kings Rule!

Media: More than 1,400 outdoor media placements in the Los Angeles area including bulletins, billboards, bus benches and bus sides; radio spots on eight stations including the Kings’ flagship ESPN Radio; television spots on Fox Sport Net West, KCAL, KTLA and across three cable systems; and print advertising in the Los Angeles Times, Daily News and Daily Breeze.

Time line: The campaign began on Sept. 1 and will run through the end of October.

Target: The campaign targets both loyal Kings fans and casual fans with the purpose of getting them excited about the return of the Kings in the style that Hollywood promotes blockbuster films.

Sample ad: The Kings are promoted as heroes returning to protect the great city in a commercial that has the effect of a movie trailer.

Click Here To View Clip

To submit materials for consideration in Ad Tracker, send e-mails to: rbaucom@sportsbusinessjournal.com.

PREVIOUS ‘Night’ moves: N.Y. networks pick a similar brand for shows NEXT A Light In The Darkness: Boxing Ratings

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2005/10/10/Media/Ad-Tracker-Los-Angeles-Kings.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2005/10/10/Media/Ad-Tracker-Los-Angeles-Kings.aspx