Trading ideas
On hand for a trade show held during the symposium were OLN’s Elizabeth Foss (left), manager of marketing solutions, John West, the network’s senior VP of sales, and Amy Phillips, OLN’s director of public relations.
Making the link with young people
Steve Stoute, founder and chief creative officer at Translation Consulting & Brand Imaging, gave a keynote luncheon speech on linking brands with entertainers to reach the urban/youth culture.
The right fit
Bill Lamar, senior VP and CMO of McDonald’s USA, joined an opening panel discussion on the strategic fit of sports in the marketing portfolio. Other panelists were Brad Fogel, CMO of 24 Hour Fitness, and Paul Heffernan, VP of global marketing, design and development for New Balance.
Dinner at the Rockefeller Estate
Kykuit, the Rockefeller Estate in Tarrytown, N.Y., was the site of a dinner and reception held prior to the symposium. From left (standing) are: Jane Zalutsky of Washington Mutual, Gillian Frasier of Bank of Montreal, Dockery Clark of Miller Brewing Co., Paula Beadle of Washington Mutual and Kelly Alguire of Bank of Montreal. Sitting, from left, are Ken Brenner of Sponsor Direct and Bob Cramer of Genesco Sports Enterprises.
Table for six
Also enjoying the pre-event dinner and reception are (from left): Adam Yates of Fuji Film, Mark Rockefeller of Sponsor Direct, Michael Lynch of Visa, Barbara Paddock of JPMorgan Chase, Toure’ Claiborne of Sears, Roebuck and Michael Manley of HSBS.
Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: photo@sportsbusinessjournal.com or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.
