Media

Heading for home: Fox chases 2004 MLB marks

10.3.2005

Fox entered the final weekend of its MLB regular-season coverage this past weekend looking to match the average rating it posted in 2004 for its Saturday baseball coverage. Following is a weekly look at Fox’s 2005 schedule, listing each week’s featured game of the network’s regional coverage.
SUMMARY
	Avg. rating/share (no. of broadcasts)
2005*	2.5/7 (17)
2004	2.6/7 (18)
BY WEEK
Date	Featured game (pct. of country)	Avg. rating/share
Oct. 1	N.Y. Yankees-Boston (NA)	NA
Sept. 17	St. Louis-Chicago Cubs (31%)	2.1/6
Sept. 10	Boston-N.Y. Yankees (55%)	2.4/6
Aug. 27	Florida-Chicago Cubs (40%)	2.1/6
Aug. 20	N.Y. Yankees-Chicago White Sox (42%)	3.0/8
Aug. 13	Arizona-Atlanta (60%)	2.3/6
Aug. 6	Chicago Cubs-N.Y. Mets (38%)	2.7/8
July 30	L.A. Angels-N.Y. Yankees (51%)	2.7/8
July 23	Chicago Cubs-St. Louis (61%)	2.9/8
July 16	N.Y. Yankees-Boston (72%)	3.1/9
July 9	Boston-Baltimore (42%)	2.2/6
July 2	Atlanta-Philadelphia (52%)	2.0/6
June 25	Boston-Philadelphia (45%)	2.3/7
June 18	Chicago Cubs-N.Y. Yankees (83%)	1.8/5
June 11	Boston-Chicago Cubs (41%)	2.9/8
June 4	L.A. Angels-Boston (41%)	2.3/6
May 28	Boston-N.Y. Yankees (63%)	2.6/8
May 21	N.Y. Yankees-N.Y. Mets (48%)	2.9/9
Not: Not available
* Entering final weekend broadcast on Oct. 1
Source: Fox, Nielsen Media Research
Research by Katherine Johnson-Reid, SportsBusiness Daily

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