Ad Tracker: University of Washington

10.3.2005

Agency: Dave Syferd and Partners

Tag line: Return of the Dawgs

Media: TV spots on FSN Northwest, KING-TV, KONG-TV, Northwest Cable News and other local placement; radio spots primarily on KJR-AM (Husky Radio Network flagship station) and other Clear Channel stations in the market. Spots also are being shown in local movie theaters.

Time line: This is the second wave of a campaign that debuted in the spring. A third phase, timed for the basketball season, is scheduled for this month.

Target: Using football coach Tyrone Willingham and basketball coach Lorenzo Romar together to build interest in the Husky program.

Sample ads: Willingham tricks Romar into going long for a football pass; Romar distracts Willingham during a golf outing.

To submit materials for consideration in Ad Tracker, send e-mails to rbaucom@sportsbusinessjournal.com.

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