Media

WFAN, Verizon top radio ad spending lists

9.5.2005

WFAN-AM in New York generated the most ad revenue among sports radio stations in the first half of 2005, according to Nielsen Monitor-Plus data. Nielsen Monitor-Plus tracks local radio ad spending in 26 of the largest U.S. media markets, identifying all prerecorded advertising that is 30 seconds or longer. In an exclusive to SportsBusiness Journal, Nielsen tracked sports stations in those markets, ranked the stations by ad revenue (actual expenditures were not available) and identified the top-spending advertisers on those stations.

TOP STATIONS
Rank	Station	Market	Ad revenue
1	WFAN	New York	$19,232,594
2	WEEI	Boston	$13,694,978
3	KNBR	San Franciso-Oakland-San Jose	$8,736,590
4	KILT-FM	Houston	$8,364,159
5	KLAC	Los Angeles	$6,550,882
6	KTCK	Dallas-Fort Worth	$6,262,019
7	WMVP	Chicago	$5,836,538
8	WIP	Philadelphia	$5,759,820

TOP SPENDERS
Rank	Company	Spending
1	Verizon Communications	$1,930,053
2	SBC Communications	$1,842,249
3	General Motors	$1,604,533
4	Home Depot	$1,571,535
5	Toyota	$1,534,056
6	Berkshire Hathaway*	$1,355,732
7	McDonald’s	$1,207,999
8	DaimlerChrysler	$1,159,971
* Berkshire Hathaway comprises 40 subsidiaries, including major sports advertiser Geico.
Note: Stations are AM unless otherwise noted.
Source: Nielsen Monitor-Plus
Research by David Broughton

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