RazorGator, which claims to be the largest dedicated reseller of event tickets in the world, has signed sponsorship deals with the Philadelphia Eagles, Seattle Seahawks and San Francisco 49ers.
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| CEO David Lord made a fan out of investors who sunk $26M into the firm this year. |
The agreements are the 4-year-old company’s first sponsorships with sports teams, and include category exclusivity for fan travel and its secondary ticketing “Fan2Fan Exchange,” which allows fans to sell tickets in an online marketplace in a special, team-branded Web site.
The Beverly Hills, Calif.-based company, which raised $26 million from investors this year, signed a similar deal with the perennially sold-out National Finals Rodeo.
Like rival StubHub, RazorGator runs an open online marketplace for tickets to thousands of events with consumers selling to other consumers, with more than 1.4 million tickets listed. But RazorGator also has a large travel and corporate sales business, buying tickets from teams and other sources and selling them in packages. Last winter it sold more than 6,100 Super Bowl tickets, more than any other outlet.
It was the official fan travel service for both the Eagles and champion New England Patriots, a precursor to the new sponsorship deals.
RazorGator CEO David Lord said the company is unleashing a major consumer marketing push to coincide with the NFL season. The club deals include television commercials in preseason games and coach’s shows, radio, stadium signs and Web advertising.
“We just raised $26 million, and the bulk of that is to build infrastructure and a brand,” he said. “A good chunk of that number will be invested into marketing.”
Eight other club deals are close to completion, Lord said.
