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CBS weather delay, sets ratings gain

CBS scored its first weekend increase in PGA Championship ratings in three years with coverage of this year’s tournament, played Aug. 11-15.
RATINGS HISTORY
Avg. rating/share (change from prior year)
Year Saturday Sunday
2005* 4.0/12 (+42.9%) 5.6/13 (+27.3%)
2004 2.8/7 (-12.5%) 4.4/10 (-2.2%)
2003 3.2/9 (-38.5%) 4.5/11 (-40.0%)
2002 5.2/14 (+26.8%) 7.5/18 (+19.0%)
2001 4.1/12 (-21.2%) 6.3/15 (-28.4%)
* Does not include Monday morning coverage of the weather-delayed tournament. That coverage scored a 3.6/12 overnight.
Sources: Nielsen Media Research, CBS
Research by Katherine Johnson-Reid, SportsBusiness Daily

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