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Marketingsponsorship

Last call for Heineken as U.S. Open patron

Heineken will serve up its last U.S. Open Tennis sponsorship this year, pulling out of the event after the 2005 championships and ending a 14-year run. Heineken says its goal of reaching twentysomethings doesn't mesh with tennis, so it's ending a 14-year U.S. Open ru...

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