Media

On par: PGA Tour ratings through February

3.7.2005

Weekend coverage of PGA Tour events through February have provided mix ratings results for the tour’s network partners compared with their 2004 coverage of the events.
		Saturday	Sunday
Event (network)	Dates	Avg. rating (change)	Avg. rating (change)
Chrysler Classic of Tucson (USA)	Feb. 26-27	0.57 (NA)	0.25 (NA)
WGC-Accenture Match Play Championship (ABC)	Feb. 26-27	2.2* (NR)	2.1* (NR)
Nissan Open (ABC)	Feb. 19-20	1.4** (-50.0%)	2.9** (-25.6%)
AT&T Pebble Beach National Pro-Am (CBS)	Feb. 12-13	3.0 (+20.0%)	4.0 (+17.6%)
FBR Open (CBS^)	Feb. 5-6	2.4 (-4.0%)	3.0 (0.0%)
Bob Hope Chrysler Classic (ABC)	Jan. 29-30	2.0 (0.0%)	3.2 (-15.8%)
Buick Invitational (ABC^^)	Jan. 22-23	2.0 (-35.5%)	2.3 (-47.7%)
Sony Open in Hawaii (ESPN)	Jan. 15-16	0.70 (-26.3%)	1.2 (+23.7%)
Mercedes Championships (ESPN)	Jan. 8-9	1.2 (+66.7%)	2.2 (+69.2%)
NA: Not available
NR: Not relevant
Note: Cable ratings are coverage-area ratings.
* Overnight ratings. Final ratings were not available at press time.
** No golf was played on Saturday because of rain. Sunday’s coverage featured the tournament’s second, and final, round of play.
^ ABC provided coverage in 2004.
^^ CBS provided coverage in 2004.
Research by Katherine Johnson-Reid, The Sports Business Daily
Sources: Networks, Nielsen Media Research

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