Media

Who's watching: Top local markets for Super Bowl XXXIX

2.14.2005

Host city Jacksonville and the two markets with teams playing in Super Bowl XXXIX — Philadelphia and Boston — ranked at the top of the list in local-market ratings for Fox’s Feb. 6 broadcast coverage. Kansas City, which ranked No. 4, was the No. 1 market last year even though the hometown Chiefs didn’t play in either game.
Overall, the fast-national rating for this year’s game was down 1 percent from the final rating for last year’s New England-Carolina game in Houston, broadcast on CBS.
NFL team markets are listed in bold.

SUMMARY
2005 fast-national avg. rating/share: 41.1/62*
2004 final avg. rating/share: 41.4/63

BY MARKET
Rank	Market (market size^)	Avg. rating/share
1	Jacksonville (52)	58.9/77
2	Philadelphia (4)	56.0/77
3	Boston (5)	53.1/78
4	Kansas City (31)	51.7/69
5t	Pittsburgh (22)	49.5/65
5t	Buffalo (46)	49.5/69
7	New Orleans	48.8/65
8t	Washington (8)	48.5/66
8t	Cleveland (16)	48.5/68
10	Detroit (10)	48.2/65
11	Columbus (34)	48.1/63
12t	Tampa (13)	48.0/66
12t	Orlando (20)	48.0/63
12t	Atlanta (9)	48.0/65
15	Memphis (44)	47.2/60
16	Norfolk, Va. (41)	47.1/63
17	Denver (18)	47.0/69
18	Birmingham, Ala. (40)	45.4/59
19	Milwaukee (32)	45.3/63
20	Richmond, Va. (61)	45.1/61
21	San Diego (26)	44.7/72
22	Fort Myers, Fla. (68)	44.5/62
23	Houston (11)	44.2/60
24	Nashville (30)	44.1/63
25	Raleigh (29)	43.9/57
26t	Portland (24)	43.8/68
26t	Tulsa, Okla. (60)	43.8/59
28	Minneapolis (14)	43.6/62
29	Greenville-Spartanburg, S.C/Asheville, N.C. (35)	43.5/60
30	Hartford, Conn. (27)	43.4/61
31t	Charlotte (28)	43.3/60
31t	Dallas (7)	43.3/61
33	West Palm Beach, Fla. (39)	42.4/61
34	Cincinnati (33)	42.1/60
35t	Las Vegas (51)	41.9/64
35t	Baltimore (23)	41.9/58
37t	Seattle (12)	41.7/64
37t	Greensboro, N.C. (48)	41.7/58
39	Phoenix (15)	41.6/61
40t	San Antonio (37)	41.5/57
40t	Austin, Texas (54)	41.5/65
42t	Oklahoma City (45)	41.3/56
42t	Indianapolis (25)	41.3/59
44	St. Louis (21)	41.2/60
45	Sacramento (19)	40.7/64
46	San Francisco-Oakland (6)	40.5/70
47	Dayton, Ohio (56)	40.4/57
48	Salt Lake City (36)	40.2/67
49t	Chicago (3)	39.8/60
49t	Albuquerque-Santa Fe, N.M. (47)	39.8/55
51	Knoxville, Tenn. (59)	39.4/54
52	Louisville, Ky. (50)	38.2/53
53	Providence, R.I. (49)	37.7/54
54	Los Angeles (2)	37.3/63
55	Miami (17)	37.0/52
56	New York (1)	34.6/51

* Final rating was not available at Media Tracker deadline.
^ Ranked by number of TV households
Sources: Fox, Nielsen Media Research
Research by Katherine Johnson-Reid, The Sports Business Daily

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