Major League Baseball’s international broadcasts of the 2004 World Series will provide more opportunities than ever for league sponsors to advertise to a worldwide audience.
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| Archey |
The broadcasts, produced by MLB International and fed to more than 220 countries, will again feature virtual advertising behind home plate on feeds to Latin America and Asia, but this year the ads also will appear on the feed to Canada.
MLB International has incorporated virtual advertising into its Latin American and Asian feeds since 2001.
This year also will be the first time in which inventory is expected to be sold out for the international coverage, MLB officials said.
Paul Archey, MLB’s senior vice president of international business operations, said the Princeton Video Image-produced virtual advertising along with MLB’s international presence have matured to the point that MLB is now able to include innings on international broadcasts as part of broader sponsorship packages with its major sponsors.
“This opportunity is starting to gain momentum for us,” Archey said, noting that MasterCard and Pepsi have purchased virtual signage.
