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This Weeks Issue

News in brief from The Sports Business Daily

BofA swings at MLB pitch
Bank of America last week signed a five-year agreement to become the official bank of Major League Baseball beginning with the 2005 season. The New York Times put the value of the deal near $100 million. The bank also reached agreements with MLB Properties and Minor League Baseball as well as a four-year deal with Little League Baseball. As part of the MLB deal, Bank of America immediately assumes presenting sponsorship of the AL and NL Player of the Week awards. Beginning with the 2005 season, BofA will receive broadcast and branding opportunities at the MLB All-Star Game, league division and championship series, and World Series.

Giants consider new facility
The New York Giants are considering building a new $600 million stadium rather than spending $300 million to renovate Giants Stadium. Giants executive John Mara told The (Bergen County, N.J.) Record that a decision won’t be made for several months. New Jersey Stadium and Exposition Authority President George Zoffinger said of the Giants, “We’ve been impressed with their work regarding the renovation plan, but when you’re talking about spending $300 [million] on a stadium that’s [28] years old, it makes sense to look at other ideas, too.”

Sayonara to World Cup
Japan’s baseball owners rejected MLB’s World Cup concept, in which MLB Commissioner Bud Selig’s office and the MLBPA would be in charge of the tournament. An official from the Japanese commissioner’s office said the objection hinged on MLB serving as the host, and that a third party such as the International Baseball Federation would be a better-suited host. Other objections revolved around distribution of profits and the timing of the event.

DHL reaches Olympic deal
DHL reached agreement last week to become the official express delivery and logistics provider of the 2004 U.S. Olympic team. DHL will provide express delivery services to and from Athens for U.S. athletes, USOC staff, volunteers and sponsors. Terms of the deal were not available. Also, through an exclusive U.S. broadcast agreement with NBC, DHL will be the only express delivery company to air national TV ads during the 2004 Games.

For these stories and more, visit our sister publication, The Sports Business Daily, at www.sportsbusinessdaily.com.

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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