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John Genzale: Inside Out

Carrie Gerlach Cecil, founder of Anachel Communications, is one sports business woman who likes to keep it simple. Doing a good public relations job for a handful of clients like NASCAR, Fox Sports Net and the Pac-10 is more important to her — especially now that she and her husband, Tennessee Titans assistant coach Chuck Cecil, are expecting a baby — than growing her client base. But she can kiss simple goodbye. She sold the rights to her first novel, “Emily’s Reasons Why Not,” in a mid-six-figure deal, and HarperCollins will publish it later this month. So far 17 national magazines have agreed to do reviews, including Glamour, Cosmo and Seventeen. Now Endeavor, the big Hollywood talent agency that packaged “Friends” for television, is preparing “Emily’s Reasons …” for the tube.

Sports agent Jerry Solomon said he isn’t doing much athlete representation these days. Instead he’s producing events and is focused on an animated feature film, “Easter Egg Escapade,” starring his wife, Nancy Kerrigan, along with Brooke Shields, Joe Pantoliano, James Woods, Eli Wallach and Sandra Bernhard. Natalie Cole sings on the 88-minute film, due for release next spring. … Speaking of the Solomons, son Clay, who often plays golf with his father, stepmother and little brother Matthew, is burning up the links in Lynnfield, Mass. The 7-handicap 15-year-old hopes to compete for the New England junior championship later this summer.

Kenny Kramer, the self-described media slut who inspired the “Seinfeld” character Cosmo Kramer (played by Michael Richards), told Ray Katz, OMD’s director of sports marketing, and Michael Borkan, president of Talon Mailing and Marketing, at Ann Liguori’s annual golf tournament that he will conduct tours for GOP groups during the Republican National Convention in New York City next month. He runs Kramer’s Reality Tour, subtitled: “A romp through what’s factual and fantasy in the world of Seinfeld.”

The Minors: “Wheel of Fortune’s” Pat Sajak, who has a weekly baseball program on radio, is a key investor in the Golden Baseball League, a fledgling independent league planning to bring baseball to 10 to 12 California communities. … Marty Appel, the former New York Yankees pitchman who now has his own PR agency, said he was very nervous before throwing a strike for the first pitch at a Hudson Valley Renegades game last week. … Three kids from Kings Park, N.Y., Daniel Gunther, Daniel Stern and Rebecca Todaro, got to run the Click Effects sound system at a Long Island Ducks game. The system, which according to Fran Kowalski of Sound & Video Creations will be in 13 Olympic venues in Athens next month, allows selection of music and sound effects at the push of a button.

Jim Warsaw flew from California to attend the Boston bar mitzvah of Joel Pollick, son of Giving Back Fund founder Marc Pollick, and wound up in a hospital. Between the morning ceremony and the evening party, the founder of the Warsaw sports business school at the University of Oregon visited his old friend, Dr. Dan Tosteson, dean emeritus of the Harvard Medical School, who insisted that Warsaw’s heart be checked at Mass General hospital. He was admitted and treated over four days for a heart ailment, and consequently missed the party. Warsaw was released with a caution to monitor the Parkinson’s medication he has been taking for 11 years.

Football: The Arizona Cardinals’ vice president and general counsel, Michael Bidwill, completed a two-week Spanish-language immersion program in Madrid. Bidwill said, “I figured that if we are serious about Hispanic marketing, then I should have some knowledge of Spanish.” … Amy Trask, chief executive of the Oakland Raiders, will be on the faculty of NFL 101 and 201, the Los Angeles Sports & Entertainment Commission’s school for Monday morning quarterbacking. Other instructors: Andrea Kremer and Holly Robinson Peete, the actress wife of Carolina Panthers quarterback Rodney Peete. … Rams punter Sean Landeta is offering punting clinics at Shelter Rock Tennis Club on Long Island in return for tennis lessons for his 6-year-old son, Joseph. … Former NFL stars Jim Langer and Mick Tingelhoff, after playing a round of golf in Fargo, N.D., for the Roger Maris cancer charity, stopped the bus transporting celebs from the course to a hotel and bought out kids selling lemonade and cookies at a neighborhood stand. … It was a Manning family affair at the National Quarterback Club award dinner in Washington. Archie received a Hall of Fame award while son Peyton received the NFL quarterback of the year award and son Eli (who could not attend) received the college quarterback of the year award. George Michael was master of ceremonies, and Charlie Daniels sang the national anthem.

QB royalty (front, from left): George Michael, hall of famers Roger Staubach and Archie Manning, musician Charlie Daniels; (back) Maryland’s Scott McBrien, Navy’s Craig Candeto, Colts’ Peyton Manning, prep Sean Glennon, Saints’ Aaron Brooks and prep Brian Brohm.

Around the horn: Comcast-Spectacor’s Ike Richman says he has “passion for seeing Van Halen live.” He’s been to 45 concerts, but last month he caught five shows in 10 days. … Jack Breeden, the Seattle SuperSonics’ director of suite sales, followed the NBA draft on his PDA while watching the Pirates-Astros game at Minute Maid Park. He was in Houston for the Association of Luxury Suite Directors conference. … Doug Verb is moving his Action Sports America from Lafayette Hill, Pa., to Las Vegas, but he’s going to need the world’s largest suitcase. The former Raycom exec sells hot dog launchers and 15-foot team jerseys.

John Genzale (jgenzale@nyc.rr.com) is founding editor of SportsBusiness Journal.

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