Sports and entertainment firm Quattro Media has formed a joint venture with Tokyo-based Sports Marketing Japan to create international business opportunities for sports and entertainment clients in Asia and the United States.
The new sports and entertainment marketing consultancy, Quattro Asia, will be based in Tokyo and led by Kenneth Berger, who headed sponsorship sales for the 2002 FIFA World Cup. Berger formerly worked for IMG and the defunct ISL in Asia and is a co-owner of Sports Marketing Japan, which counts EA Japan and Reebok International among its clients.
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| Levin |
Los Angeles-based Quattro was co-founded by Peter Levin, owner of the Arena Football League’s Chicago Rush and three minor league baseball teams.
Quattro represents numerous youth-focused entertainment clients, including Kevin Eastman, creator of the comic book characters “Teenage Mutant Ninja Turtles”; Graham Morris, the director of videos for musical group Korn; and comic book publishers IDW Publishing.
Said Levin, “We now have real-time on-the-ground assets to execute programs and mine for unique intellectual properties to import back and forth between the [U.S.] and Asia.”
Levin said one example of the kind of business Quattro Asia could create would be bringing video game company EA Japan to work on projects with comic book publisher IDW.
“We are also talking about, for example, an exhibition Arena Football game in Japan,” he said.
Levin said the company is talking to other minor and major sports properties about getting sponsorships in Asia for Asian tours and exhibition games. He wouldn’t name the properties.
