SBJ In Depth

Turnkey Sports Poll

5.17.2004

The following are the results of the Turnkey Sports Poll taken in April. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Do you think that a professional sports franchise will be located in Las Vegas in the next 10 years?

Yes	79.14%
No	19.02%
No response	1.84%

Which leagues do you think will be the first to place a franchise in Las Vegas?

MLB	27.91%
MLS	15.50%
NBA	34.11%
NFL	0.78%
NHL	20.16%
No response	1.55%

Which sport benefits the most from gambling, including legal and illegal gambling?

College basketball	9.82%
College football	6.13%
Horse racing	14.72%
MLB	0.0%
MLS	0.0%
NBA	0.61%
NFL	65.03%
NHL	1.23%
No response	2.45%

Would the elimination of legalized sports betting have a positive impact or negative impact on the sports business?

Positive impact	6.13%
Negative impact	67.48%
No impact	25.77%
No response	0.61%

Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey Sports specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit www.turnkeysports.com

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