The following companies had the greatest advertising presence during the recent Bowl Championship Series games for college football, and several of the companies soon will be making an appearance during another football game — the Super Bowl.
Companies and brands listed in bold below were also naming sponsors of the four BCS games. For a full preliminary listing of the companies scheduled to advertise during Sunday’s Super Bowl, see "Super Bowl XXXVIII Advertisers".
| Rank | Company/brand
advertiser | Total
ad time | No. of ads | Super Bowl XXXVIII |
| 1 | Ford | 13:30 | 27 | |
| 2 | Dodge | 10:30 | 21 | x |
| 3 | FedEx | 10:00 | 20 | x |
| 4t | Nokia | 9:00 | 17 | |
| 4t | Bank of America | 9:00 | 11 | |
| 6t | Frito-Lay (Tostitos) | 8:00 | 16 | x |
| 6t | Pontiac | 8:00 | 16 | |
| 8t | Allstate | 6:00 | 12 | |
| 8t | Citi | 6:00 | 12 | |
| 10t | ADT | 5:00 | 10 | |
| 10t | The Home Depot | 5:00 | 10 | |
| |
Note: Totals were compiled using the broadcast feeds of ABC affiliates WSOC in Charlotte and WABC in New York. Each of the companies listed had an ad appear in each of the four BCS games. Totals do not reflect any advertising presence gained via segment sponsorships.
Research by Paul Sanford and Alisha Puckett, The Sports Business Daily
Sources: WSOC-TV, WABC-TV, Sports Business Daily research |
