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News in Brief from The Sports Business Daily

Phoenix park still the BOB
Bank One's agreement in principle to be acquired by J.P. Morgan Chase will not affect naming rights at Bank One Ballpark in Phoenix. Diamondbacks managing general partner Jerry Colangelo told The Associated Press, "Permission would have to be sought to change the name and that's not in the cards." Colangelo said Bank One executives told him the corporation had no interest in changing the ballpark's name.

McEnroe links with CNBC
John McEnroe will host a new prime-time talk show on CNBC starting this spring. The hour-long show, to air Monday through Friday at 10 p.m. ET, will cover a variety of topics, including news, entertainment, politics and sports. McEnroe will serve as co-executive producer, along with his agent, IMG's Gary Swain. McEnroe also signed a deal with Kellogg Co. to promote its new soy-based Smart Start cereal. Terms of the deal, which includes print and Internet ads, were not disclosed.

Adu's coming out party
Fourteen-year-old MLS player Freddy Adu signed a two-year endorsement deal with

Adu gets his hands on Sierra Mist.
Pepsi's Sierra Mist brand. Sierra Mist will replace Pepsi as MLS' official soft drink under a two-year partnership that extends through the 2005 MLS season. Adu conducted a media tour last week in New York, doing photo shoots for Interview and Vanity Fair magazines, followed by an appearance on MTV's "TRL." He also was scheduled to do an interview for an upcoming edition of "60 Minutes."

IROC tabs Crown Royal
Crown Royal last week announced a multiyear agreement to be the official title sponsor of the International Race of Champions series. The Crown Royal IROC series includes four races, the first in Daytona Beach, Fla., on Feb. 13. As part of the deal, all Crown Royal IROC cars and promotional materials associated with the sponsorship will carry the message "Be a Champion, Drink Responsibly."

For these stories and more, visit our sister publication, The Sports Business Daily, at sportsbusinessdaily.com.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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