The Orlando Magic plans to unveil new uniforms this week as part of a larger rebranding effort, making the club the fourth NBA franchise that will sport a new look for next season.
The Magic on Friday also will introduce a 15th anniversary logo, which will be used in all advertising and marketing efforts in the 2003-04 season.
"We wanted to create a more mature look now that we've been around for the past 15 years," said Chris D'Orso, vice president of marketing for the Magic.
The team is not changing its colors or primary logo, but it is adopting a retro-inspired uniform design: solid white home jerseys and sold blue road jerseys, with block lettering. The team's logo will not be on the front of the new jerseys.
The team in recent years has featured white and blue jerseys with a logo design across the front of each uniform.
"The look is an adjustment to the changing merchandising marketplace," D'Orso said. "What is old is new again."
The new uniforms come after a season of declining attendance at 17,248-seat TD Waterhouse Centre. Average attendance fell 2.5 percent last season to an average of 14,778 per game, 26th out of the NBA's 29 teams.
Magic officials would not release merchandise sales figures but said they expect a jump in sales with the new uniforms. Unlike most NBA teams, the Magic does not plan to have a third jersey as part of the team's uniform.
Orlando joins the Denver Nuggets, Cleveland Cavaliers and Houston Rockets as NBA teams adopting new uniforms for next season. The last time the Magic changed the team's uniform design was in 1998.
