Century 21 titles all-star game
Century 21 Real Estate agreed to a deal that makes the company title sponsor for the 2003 California League/Carolina League All-Star Game, scheduled for June 24 at the Epicenter in Rancho Cucamonga, Calif. The game matches players from each of the two Class A leagues.
BellSouth seeks bowl benefits
BellSouth Corp. targeted promotional bags from NuBoard Media in its effort to build brand awareness during the recent college football bowl season. Bags featuring BellSouth product brochures and promotional items were attached to seat backs for fans at the FedEx Orange Bowl in Miami, Chick-fil-A Peach Bowl in Atlanta and Gaylord Hotels Music City Bowl in Nashville. A message on the surface of the bags, "Everything you need to make the right call," was aimed at marketing the company's long-distance service for Florida, Georgia and Tennessee residents. The promotional item that yielded the highest fan interaction was BellSouth's Good Call/Bad Call Fan Cards, created by Grey Advertising in Atlanta. Fans were able to wave the cards to express their thoughts on in-game calls by the referees, showcasing the brand further with each wave. It marked the second consecutive year BellSouth used the NuBoard product in a marketing effort. NuBoard estimates that 50 percent of the spectators at the three games, more than 75,000 people, took the bags and their contents home with them.
Western Union wired for racing
Western Union reached a deal with Duesenberg Brothers Racing to be title sponsor of a car in the Indy Racing League Infiniti Pro Series this year. The series is the training circuit for the IRL. Terms of the deal weren't disclosed.This will be the first year Western Union, a subsidiary of Denver-based First Data Corp., has funded a total car title sponsorship. For the past three years, the company has been a partial sponsor of Duesenberg, also based in Denver.
