Marketingsponsorship

How the NFL got big brands to put marketing muscle behind league’s brand

1.13.2003

T here have been a lot of words under this reporter's byline about the "new" NFL sponsorship model, but I can't say I — or even the NFL's own marketers — have ever really expressed succinctly what it is. "Less is more" is one description of that new model. That's not less as i...

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