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Marketingsponsorship

Despite 25% stake, IOC won't renew sponsor-support deal with Meridian

T he International Olympic Committee's effort to overhaul its professional operations apparently means the end of its contractual ties to Atlanta-based marketing services agency Meridian Management . At this point, it is uncertain what the IOC has in mind for handling the delicate tas...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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