Menu
The Tracker

Sports Profile: Cleveland

FEATURED EVENT: 2002 GRAVITY GAMES

POPULATION: 2,968,806 (16th-ranked CMSA)

NO. HOTELS/ROOMS; RATE*: 146/19,556; $77.01

MAJOR CORPORATIONS: TRW, National City Corp., Eaton, Keycorp, Parker Hannifin, Sherwin-Williams, LTV

VENUES AND EVENTS: Cleveland Browns Stadium (73,200 seats), home of NFL Browns; Gund Arena (20,562), home of NBA Cavaliers, WNBA Rockers, AHL Barons, site of Mid-American Conference men's and women's basketball tournaments, 2002 MISL All-Star Game, 2003 McDonald's All American High School Basketball Game, 2007 NCAA Women's Final Four; Jacobs Field (43,368), home of MLB Indians; Cleveland State University facilities including the Convocation Center (13,610), home of Cleveland State basketball and MISL Crunch, Robert F. Busbey Natatorium (2,000), site of 2002 USA Diving World Cup Trials; Cleveland Convention Center (375,000 square feet), site of 2002 USA Gymnastics National Congress; I-X Center (1 million square feet)

DEMOGRAPHICS

Composition
(%)
Index**
Age 18-34
28
91
Age 25-54
57
97
Age 35+
72
104
Avg. annual HH income $100,000+
9
64
Avg. annual HH income <$50,000
56
107
1+ children in HH
40
96
 
Leisure activities (past 12 months)
Golf
19
119
Tennis
5
83
Attended pro sports event
46
129
 
Media use — average audience***
Shop via Internet
33
89
Sports scores/updates via Internet
11
83
Read any daily newspaper
63
^
Read any Sun. newspaper
73
^
Total radio a.m. drive M-F
23
^
Total radio p.m. drive M-F
19
^
Total TV prime time M-Sun
40
^
Total cable prime time M-Sun
17
^
 
Sports avidity (very/somewhat
interested in the following sports)
NBA
17
68
NFL
46
103
NHL
7
53
MLB
56
162
NASCAR
18
103
PGA
19
106

* Average daily rate, April 2001 through May 2002
** Scarborough Sports Marketing surveys 75 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Cleveland with the averages of these markets. Par equals 100. For example, Cleveland residents are 62 percent more likely than the national average to be MLB fans, but 47 percent less likely to be NHL fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 75 Market Report, U.S. Census, Smith Travel Research, SportsBusiness Journal research

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2002/07/29/The-Tracker/Sports-Profile-Cleveland.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2002/07/29/The-Tracker/Sports-Profile-Cleveland.aspx

CLOSE