Total Sports, the Raleigh, N.C., online and print publishing company, will release up to 30 sports books a year in its new alliance with Sports Illustrated, with its first list due out in October.
Among the projected titles are "Smoke: The Romance and Lore of Cuban Baseball" and "The Twelve Leadership Principles of Dean Smith" by Charlotte writer David Chadwick.
Details of the agreement weren't released.
The titles will appear under a new Total Sports Illustrated logo. Total Sports will cease publishing books under its own logo, except in instances where "there's found to be a conflict of interest with Sports Illustrated," said Connie Neuhauser, general manager of Total Sports' publishing arm in Kingston, N.Y.
Time Inc., which owns Sports Illustrated, will have a seat on the editorial board of the joint venture. Total Sports will have access to the massive picture and print archives of Sports Illustrated, which has a weekly circulation base of 3.15 million.
Total Sports was founded by Frank Daniels III in 1997, a year after his family sold the News & Observer of Raleigh for more than $300 million. Company officials decline to release revenues for Total Sports.
Total Sports, which employs about 105 in North Carolina and New York, is best known for its online coverage of sporting events through real-time statistical updates.
Lee Weisbecker writes for the Triangle Business Journal in Raleigh, N.C.
