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'King of beers' holds off rivals for its throne

'Not everyone can watch' game on TV

49ers connection leads Browns to ISI

ABL action more likely in court than on

A dead Sprint: Telecom's talks with NFL break down

Ads provide key pieces to complete

Advertisers need a super game plan

And now, the Jordan Heirs perform 'Please Take Me Back'

Anheuser-Busch in, Miller out as NBA partner

A Super deal for business

BMW drives a Super Bowl deal to put spot in 10 Fox markets

Boom or bust? Debut ad tells the tale

Bradley Center: Still losing, but gaining

Bucks flee channel, look at doing own TV games

Caddies link with PGA Tour on merchadise on merchandise

Canadian firm goes after AstroTurf

Change signals close look at Skins bid

Churchill keeps buying as Keeneland (gasp!) breaks with tradition

Coaching debate should extend beyond WNBA into men's game

Coyotes, eyeing move, refinance

Cyberspace spawns Super sites as firms hope to lure viewers online

Decision to play in all-star game almost cost agent-less Holt millions

Denver-Atlanta: A merchandise dud

Despite return of Intel, high tech maintains low profile at Super Bowl

Fans can try on Jackets' arena

Fox Sports Net puts up cash sponsorship for 2000 America's Cup yacht race entrant Young America.

fox to pocket record $180M from ads

Fresh and funny make it unforgettable

Golden Bear Golf spends rare week on the upswing

Gravity Games draw two more sponsors

Has Milstein lost his mind? Not hardly

Indy-Daytona team to build 2nd Chicago track

Iron Mike's next may be rusty George

ISL buys entertainment licensing star

Just getting to the game pays ad dividends for hometown affiliates

King's ransom: Promoter Warren agrees to pay $11.9M to cut ties

Life puts sports into perspective

Lockout helps doom retailer

Minors show major interest in product

Months of work, 30 seconds of sizzle

More men serve views about women's tennis

Network races to hit TV before big rival

Nevermore! Ravens sell field name

New Dodger Stadium ads are signs of bigger payroll

NFL's best fans back the Pack

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One sure winner: Monster TV ratings

Pack GM, Philly mayor trade slams

Payton has grip on ownership

Plan for dome, new MSG has a few backers

PREMIERSHIP TO DONATE A CHUNK OF CONTROVERSIAL TV MONEY

PSL financing expected to pick up in Nashville

Public soccer clubs would be a U.S. first

Rarely a crowd: The 5 teams with the least support

Scandal not expected to dent sales of Sydney packages

Shaken Games get good news

Skins fee a milestone for Morgan, industry

SLOC, residents will pick boss

Sports media resist sponsors' efforts to get name out

SportsLine offers booty to keep surfers coming back

Spurs hope fan cards earn interest

The roar of the crowd: The 10 teams with the best fans

Tough luck, Houston; NFL is returning to L.A.

Tyson returns; PPV sales don't

Volleyball set up company for growth

Volvo Trucks makes lone ad work

What's the downside to being No. 1? Take a lesson from No. 23

While Botha sees stars, Showtime entertains them

WWF pins costly Fox ad deal