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Volume 7 No. 149
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Potski Media To Provide PR, Social Media Support For Yamaha Motor

Yamaha Motor secured Potski Media to deliver PR and social media support, according to Arvind Hickman of PR WEEK. The account will be headed up by experienced journalist and motorcycle PR expert Andy Downes and Oli Rushby, who joined Potski Media this week. Rushby most recently worked at Motor Cycle News as a British Superbike reporter and "previously had stints at Bennetts Biking Services." Part of his remit will be to "set up and manage a new Yamaha Motor UK Racing feed to keep fans up-to-date on all of the racing classes supported by Yamaha in the U.K." (PR WEEK, 2/20).