Wicket-Predicting AI Bot Improves Sales For Foxtel's Cricket Coverage

An AI bot that can predict when wickets will fall in a game of cricket "delivered a double-digit increase in weekly sales growth for Foxtel," according to Danielle Long of THE DRUM. Monty, a "cricket-mad custom machine learning model," was designed in collaboration by Foxtel, Fox Sports, Google and Mindshare to "identify and predict how and when wickets would fall in real time during live games." Featuring a bespoke "Wicket Warning" system, Monty can spot an approaching wicket "up to 5 minutes before it falls and alert viewers and cricket fans to watch the coverage live." The alerts are delivered via dynamic display, pre-roll and digital outdoor alerts and Monty's predictions have also been integrated into the Fox Cricket app during the Boxing Day Test (THE DRUM, 2/19).