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Marketing and Sponsorship

Marketplace Roundup: Lexus Named Official Car Of Davis Cup

The Int'l Tennis Federation and Kosmos Tennis named car brand Lexus the official car of the Davis Cup. The event is scheduled for Nov. 18-24 in Madrid. Lexus will be responsible for the official transportation of the players and teams from the 18 competing nations (Davis Cup).

Wellington Regional Stadium Trust and Westpac announced a sponsorship deal for naming rights over Wellington's stadium "will come to an end at the end of the year." Westpac has sponsored the stadium since it opened in '00. Westpac Brand Manager Graham Wright said that the company is "moving away from sponsoring sport towards community sponsorship" (STUFF, 2/15).

World Rugby named Suntory Holdings the official soft drinks supplier for this year's Rugby World Cup. Suntory, which owns Japanese rugby club Suntory Sungoliath, will supply the teams with bottled water during the tournament (World Rugby).

The Ministry of Finance of China and the country's State Taxation Administration jointly announced that Beijing 2022 sponsors will be exempted of value added tax for some of their services (YUTANG SPORTS, 2/15).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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