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Volume 7 No. 149
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European Tour Secures Long-Term Deal With Sina Sports

The European Tour secured a long-term partnership with Sina Sports for the exclusive digital broadcast rights to all European Tour events. Sina Sports will livestream all European Tour tournaments exclusively on all Sina Sports platforms, effective immediately until the end of the '21 season. The tour features Chinese golfers Li Haotong and Wu Ashun. Sina Sports' newly-created in-house digital media agency will manage the European Tour’s official social media assets in China, including its Weibo and WeChat accounts (European Tour).