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Marketing and Sponsorship

Marketplace Roundup: Asics Signs Re:signal For European SEO Account

Asics appointed Re:signal following a competitive pitch for its European SEO account. The brand will work with the Re:signal team to grow organic search performance (THE DRUM, 2/13).

Formula 1 announced a partnership with CAA-GBG to enhance the circuit's footprint. CAA-GBG will focus on licensed product opportunities for F1 (GRAND PRIX 247, 2/13).

Team GB and bed retailer Dreams confirmed a partnership that will run through Tokyo 2020. Two-time Olympic Gold Medal-winning rowers Helen Glover and Alex Gregory visited Dreams HQ to launch the partnership (Team GB).

Golf Australia signed a three-year agreement with Qatar Airways, which will be the exclusive airline partner of the LPGA Women's Australian Open in Adelaide from Thursday-Sunday (Golf Australia).

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PODCASTS

SBJ Morning Buzzcast: May 16, 2024

The NFL's big draws; Jones gets his own 10-part docu-series; Netflix's eye-opening NFL deal and the PGA set for big business weekend

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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