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Marketing and Sponsorship

Marketplace Roundup: ESL Extends Deal With Paysafecard Through '19

ESL and prepaid online payment company paysafecard extended their partnership through '19. Paysafecard began sponsoring ESL events in '15. Last year, it became the payment method for ESL Shop, ESEA, and ESL Play, with full category exclusivity. Through the extended partnership, paysafecard will support the ESL Pro League, ESL One and Intel Extreme Masters events, the ESL National Championships, European Masters, and ESL Play (THE ESPORTS OBSERVER, 2/11).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

La Liga side Espanyol's recent Chinese signing, Wu Lei, "has already surpassed Borja Iglesias and Marc Roca in jersey sales." Espanyol has already sold 400 Wu jerseys (SPORT, 2/12).

La Liga side Valencia named LG Electronics Spain an official supplier (Valencia).

Second-tier French rugby club US Carcassonne announced it will accept sponsorship from porn site Jacquie & Michel for its match against Biarritz on March 1. A club statement said, "The objective of this partnership is to improve our visibility and our digital notoriety" (CNN, 2/9).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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