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Marketing and Sponsorship

NHL Partners With Oak View Group Int'l For Sponsorship Sales

The NHL signed a partnership with Oak View Group Int’l to support the league’s sponsorship sales in Europe. OVG Int’l President Sam Piccione will lead the company’s efforts to build the NHL’s roster of partners and sell the NHL’s different assets, which will include the Global Series games in Europe. The NHL will again return to the continent this coming season, with tentative plans to have preseason events in Switzerland and Germany, a season-opening game in Prague and two other regular-season games in Stockholm.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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