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Volume 7 No. 149
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NHL Partners With Oak View Group Int'l For Sponsorship Sales

The NHL signed a partnership with Oak View Group Int’l to support the league’s sponsorship sales in Europe. OVG Int’l President Sam Piccione will lead the company’s efforts to build the NHL’s roster of partners and sell the NHL’s different assets, which will include the Global Series games in Europe. The NHL will again return to the continent this coming season, with tentative plans to have preseason events in Switzerland and Germany, a season-opening game in Prague and two other regular-season games in Stockholm.