Marketing and Sponsorship

England Sponsor British Airways Brings Fanzone To Twickenham

2.12.2019

🏉🙌The @SixNationsRugby is back tomorrow and we can't wait!

To ramp up our excitement we've been looking over all our previous rugby work, like when our amazing teams activated the new @British_Airways sponsorship.#ThrowbackThursday #SixNationsRugby https://t.co/tzCRsvl2tV
— CSM Live (@CSM_Live) January 31, 2019

England Rugby airline partner British Airways brought its first activation of this year's Six Nations to Twickenham, according to Daniel Farey-Jones of CAMPAIGN LIVE. Fans were "given the chance to test their rugby skills" and win BA flights, match tickets and signed memorabilia. The activation was designed, produced and managed by CSM Live and will return for England's next two home games, against Italy on March 9 and Scotland on March 16 (CAMPAIGN LIVE, 2/11). BA’s fanzone features two branded lounges, the Avios Lounge, which is open to all fans, and the BA Lounge, which offers an exclusive area for British Airways Gold and Silver members to enjoy a complimentary drink and view of the West Fan Village. CSM Live previously delivered branding for the Rugby World Cup, Olympic and Paralympic Games, FIFA World Cup, Ryder Cup and Formula E among other global sporting events (CSM Live).

NEXT Philip Morris' Ferrari F1 Deal Under Scrutiny In Australia

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2019/02/12/Marketing-and-Sponsorship/British-Airways-Twickenham.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2019/02/12/Marketing-and-Sponsorship/British-Airways-Twickenham.aspx