Haas Formula 1 renewed its partnership with Danish menswear brand Jack & Jones. The company's logo will be featured on the VF-19, team personnel uniforms and driver race overalls (Rich Energy Haas F1).
Alfa Romeo Racing announced EGV1 as its official teamwear partner. The company will supply Alfa Romeo with team gear which will be worn at racetracks by the team's drivers and members. EGV1 will also introduce an e-commerce platform where fans can purchase replica items and team merchandise (Alfa Romeo).
Indian badminton player P.V. Sindhu signed India’s "biggest sports sponsorship deal for a non-cricketer," and the "biggest for any female athlete in the country." Sindhu, the first Indian woman to win an Olympic Silver Medal, signed a four-year deal with Chinese premium sports brand Li-Ning. The deal, "pegged" at Rs 48 crore ($7.2M), includes sponsorship money and Rs 5 crore ($750,000) in equipment supply until '23 (ECONOMIC TIMES, 2/8).
Australian property website realestate.com.au announced further investment in the Australian Football League, taking on a new deal as the official "online property partner" for the '19 season. The website will also be the naming rights partner for the AFLX 2019, the shortened variation of Australian rules (AD NEWS, 2/7).
UFC and AirAsia announced the continuation of their partnership (AirAsia).
Philippines-based telecom Globe and southeast Asian esports organization Mineski announced a partnership in the form of Team Liyab, a professional esports organization fielding teams in League of Legends, Hearthstone and Arena of Valor (THE ESPORTS OBSERVER, 2/8).
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