Arsenal named BetConstruct its official gaming software partner. The gaming technology provider was founded in '11 and has development, sales and service centers around the world (Arsenal).
Scottish Premiership side Celtic announced its women's team agreed to a new year-long shirt sponsorship deal with Indigo Unified Communications, a Glasgow-based business IT solutions company (Celtic).
The Zimbabwe FA confirmed a three-year partnership deal with English sports kit manufacturer Umbro (FUTAA, 2/4).
The Confederation of African Football signed an official sponsorship deal with 1XBET. The betting company will sponsor CAF's main club tournaments and the Cup of Nations (SBC NEWS, 2/5).
CONCACAF agreed to an exclusive master licensee contract for consumer products with U.S. firm OEG Sports. OEG will act as the confederation's licensing agent in a global deal. The deal runs through the end of '22 and includes the Gold Cup and Nations League as well as a number of youth tournaments and development initiatives (INSIDE WORLD FOOTBALL, 2/5).
RFRSH Entertainment partnered with gaming PC hardware brand OMEN by HP in a multi-year deal that covers all three of RFRSH’s biggest esports entities: Origen, Astralis, and the BLAST Pro Series. OMEN will provide PCs for both organizations and each of the upcoming BLAST Pro Series events. The companies will "collaborate on a new content series covering all three properties" (THE ESPORTS OBSERVER, 2/4).
Esports organization Natus Vincere (NAVI) partnered with streaming platform Caffeine to broadcast "exclusive behind-the-scenes content and player streams." NAVI becomes "one of the few high-profile Western esports organizations to sign a streaming deal with a platform other than Twitch" (TEO, 2/5).
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