Menu
SBJ Best Places to Work in Sports

Two weeks left to nominate your company for 2024

Marketing and Sponsorship

Marketplace Roundup: Jon Rahm Partners With JDA Software

JDA Software signed a multi-year sponsorship deal with golfer Jon Rahm that puts the company’s logo on the chest of his shirt, beginning with this week’s PGA Tour Waste Management Phoenix Open. Rahm will become a brand ambassador for the company and will be involved in various marketing and social media campaigns. Rahm is repped by Lagardère Sports' Steve Loy and Jeff Koski (John Lombardo, Sports Business Journal). 

The Canadian Premier League partnered with Volkswagen Canada. The brand will be a founding partner of the CPL, which includes an official jersey sponsorship of a CPL club (CPL).

SBJ Morning Buzzcast: June 4, 2024

Media deals for $1,000; Putting money into Bank of America Stadium; One key voice in golf calls Monahan favorite for "comeback player of the year"

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2019/01/31/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2019/01/31/Marketing-and-Sponsorship/notes.aspx

CLOSE