IMG Arena announced the launch of "The Alliance," a partnership program for the sports betting industry's leading organizations. Program members will be required to commit to only using official data and streaming services for IMG Arena-represented events. They must provide integrity information to governing bodies and integrity units, pass strict KYC approvals and abide by terms and conditions imposed by rights holders. Current members include Kambi, SB Tech, Bet Genius, Sporting Solutions, JA and Paddy Power Betfair B2B (IMG).
Radio Jamaica and TV Jamaica Ltd. acquired the exclusive FIFA Women's World Cup free-to-air and cable TV rights, including the right to simulcast free-to-air channel TVJ via broadband transmission on 1spotmedia and televisionjamaica.com (JAMAICA GLEANER, 1/27).
Sportradar launched A1now, an OTT product for Austrian telecom A1. The OTT service will provide users with live and VOD content across sport, music and entertainment, including matches from the Austrian Football Bundesliga -- for which A1 will be an official rights holder -- and lifestyle content from Red Bull (Sportradar).
