England & Wales Cricket Board Seeking New PR Agency

The England & Wales Cricket Board is "on the hunt for ad and PR agencies as it prepares to launch a new format of the sport," according to Omar Oakes of PR WEEK. The organization "has contacted prospective agencies with a request for proposals." It does not use an ad agency at present and the process is being run through AAR. It is also looking for a PR agency, or "potentially a single shop that could do both advertising and public relations." The review comes a week after the ECB announced that it hired Tony Singh as its chief commercial officer. The appointment "allows current commercial chief Sanjay Patel to focus on launching a new cricket format" called the Hundred (PR WEEK, 1/24).