Menu
Marketing and Sponsorship

F1 Team Racing Point To Partner With Betting Firm SportPesa

Formula 1 team Racing Point is reportedly "poised to announce a major new sponsorship deal" with online sports betting company SportPesa for the '19 season, according to RACEFANS.net. The team, previously known as Force India, agreed to a two-year deal with an option for a further season. Racing Point plans to unveil its new sponsor at its season launch at the Toronto Motor Show on Feb. 13. A source with knowledge of the situation "indicated the deal will be a title sponsorship arrangement" and said that terms "had been agreed at well below the market rate" for the level of exposure SportPesa will receive on the team’s cars. SportPesa is understood to be paying $8M for its first year followed by $10M in '20 and a further $12M if it remains for '21 (RACEFANS.net, 1/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2019/01/22/Marketing-and-Sponsorship/Racing-Point-SportPesa.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2019/01/22/Marketing-and-Sponsorship/Racing-Point-SportPesa.aspx

CLOSE