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Arsenal Invests In E-Commerce Company I Like That

Arsenal has become an investor in e-commerce company I Like That, with the investment made through the Arsenal Innovation Lab, which launched in Sept. '17 with the aim of working with start-up organizations to identify ground-breaking new fan experiences. I Like That delivers secure and seamless e-commerce within sports content. A fan can click on an image of their favorite player on the Arsenal website and automatically buy a shirt without leaving the page they are on. The London-based start-up, founded by Sam Mohammadi, was one of six organizations chosen from over 250 applicants worldwide to take part in Arsenal's Innovation Lab program last year (Arsenal).

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