Nike Gives Fans A Sneak Peek At New Tottenham Stadium

Nike is launching its latest football boot by "giving fans a glimpse" of the new Tottenham stadium in a film starring Tottenham Hotspur Ladies' Ronnell Humes and England striker Harry Kane, according to Gurjit Degun of CAMPAIGN LIVE. The film, created by AKQA, tells the story of how 19-year-old Humes got into the sport. It starts with her saying, "No, never in my life would I have expected to play on the pitch." The spot follows her kicking a football around Edmonton, north London, before showing her playing at Tottenham's "much anticipated new ground." Humes' voiceover "explains how she was the only girl on the football team when she was younger." As the women get ready to start playing in the new stadium, Kane "appears to watch them." The work was created by Matt Bennett and Will Battersby, and directed by Dan Emmerson through SomeSuch (CAMPAIGN LIVE, 1/16).