NBA N.Y. Knicks forward and Puma Basketball ambassador Kevin Knox visited Foot Locker -- Marble Arch in London to debut Puma's new Clyde Court London sneaker ahead of the NBA London Games that took place at the O2 Arena on Thursday. The shoe is a nod to London's history, featuring a red background underneath a black lion design (Puma).
Bundesliga side Hoffenheim announced its Rhein-Neckar-Arena is now called the Pre Zero Arena. The waste disposal service provider replaces Wirsol as the naming rights sponsor of the stadium in a five-year deal. No financial details were announced (Hoffenheim).
Bundesliga side Augsburg announced WWK Insurance Group as its new main sponsor. The contract will run for three years with the possibility of an extension. The new deal comes as former sponsor AL-KO announced last March it would no longer sponsor the club following the '18-19 season (Augsburg).
Chinese smartwatch maker Huami announced it is working with British sport car manufacturer McLaren to help "develop co-branded wearable technology that will be integrated into esports." The partnership will include collaboration in health and wellness-based activities, as well as competitive esports. The co-branded products will look to provide users with biometric and health activity data. The company will serve as the official wearable partner for McLaren’s esports program (THE ESPORTS OBSERVER, 1/16).
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