The Lawn Tennis Association will invite Andy Murray to "work with them when his playing career ends" as part of the LTA's "ambitious quest" over the next decade to transform the development and production of British players, according to Jeremy Wilson of the London TELEGRAPH. LTA CEO Scott Lloyd and Performance Dir Simon Timson on Wednesday outlined "fresh detail on a wide-ranging strategy" that includes a new player pathway, a series of "radical" grassroots initiatives and a potential "Murray Legacy" schools program. It is a 10-year strategy, but one immediate aim is that five new players will reach the world’s top 100 by '23 after coming through a clearly defined program that will "end the age of entitlement at the LTA." Two new national residential academies will open in September to "holistically" develop the best talent between the ages of 14 and 18. The desire to "open up tennis" amid a major participation challenge across traditional sports has also led the LTA to "investigate innovations such as a tennis App that would facilitate easy access to courts and opponents," as well as new community competitions based on the inclusive and "hugely successful" Park Run ethos (TELEGRAPH, 1/16).
