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Marketing and Sponsorship

Marketplace Roundup: KBO Club Unveils New Uniform, Logo

South Korean baseball club Kiwoom Heroes on Tuesday unveiled their new uniform and logo for the '19 season after partnering with local securities firm Kiwoom. The club was previously known as the Nexen Heroes in the Korea Baseball Organization. The club and the company signed the five-year deal worth 10B won ($9.5M) in November (YONHAP, 1/15).

Juventus unveiled its first street collection, which will be called the Icon Collection. The club's oversized J logo is present on all items in the collection (NSS MAG, 1/12).

Ascot Racecourse renewed its global relationship with British ladies fashion retailer Karen MIllen to launch a SS19 occasionwear collection (Ascot).

Prince Tennis partnered with Lucas Pouille to debut the updated racquet at the Australian Open (Prince).

ADDITIONAL SECTIONS
PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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