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Marketing and Sponsorship

Marketplace Roundup: Sunderland Partners With Apple Music

League One side Sunderland announced a partnership with streaming service Apple Music. The deal will enable supporters to access playlists personally curated by the players. The first, available both on Apple Music and Sunderland’s club website, features tracks selected by players Luke O’Nien, Jon McLaughlin and Jack Baldwin (BDAILY, 1/14).

Super League and the Rugby Football League announced an extended partnership with Batchelors Peas until the end of the '21 season. Batchelors Peas began its relationship with Rugby League in '16 and will receive matchday branding across all Super League grounds and at televised Challenge Cup matches (Rugby League).

Mercedes Formula 1 driver Valtteri Bottas lost "major personal sponsor" Wihuri. Billionaire Antti Aarnio-Wihuri, the company's boss, said that sponsoring F1 has become "too expensive" for his tastes. He also admitted that Bottas' poor performance at Mercedes in '18 "contributed to the decision" (GMM, 1/10).

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PODCASTS

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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