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Volume 7 No. 149
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Marketplace Roundup: Tour De France Owner ASO Launches L'Etape UK

Tour de France owner Amaury Sports Organisation  announced the launch of geo-localized partnerships on a country level, giving brands the chance to associate with the Tour de France on a U.K.-only basis from '19. In addition, the rightsholder revealed plans to run a U.K. mass p...

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